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Professor Smith Explains Marketing Strategies That Empower Consumers
Associate Professor of Marketing, Jerry Smith explains marketers' new relationship with consumers in his book The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven...
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When Index Funds Take Over the World
Assistant Professor of Finance, Ian Appel previews research indicating that asset-rich index funds are using their clout to influence management policies and side with shareholder proposals. Read his...
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Professor Hristina Nikolova Examines the Effects of Gender Composition in...
Assistant Professor Hristina Nikolova’s research shows that women are more likely than men to arrive at a compromise in joint decision-making. Read more about her findings on gender composition and...
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BC Chief Executives Club welcomes Muhtar Kent in Ireland
Muhtar Kent, Chairman and CEO of the Coca-Cola Company, spoke at the inaugural Global Forum in Ireland. Read the CEO Club Briefing.
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New Faces in Fulton
Introducing the Carroll School’s newest faculty members—their research, their teaching, and how those two pursuits enliven each other.
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Data and Mangled Socks
The “Internet of Things” is changing practically all businesses, even the most prosaic among them. Professors Jernigan and Ransbotham, together with another coauthor, discuss the implications for...
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BC's Shea Center Teams Up with Forbes
BC's Shea Center for Entrepreneurship and its Center for Social Innovation will serve as the academic partners for the Forbes Under 30 Summit in Boston next month.
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Professor Kane on Corporate Culture: The Enemy Within
Very often, a company’s worst enemy “isn’t an external market threat; it’s the company itself and its lack of motivation or wherewithal to adapt to digital trends,” Kane tells CIO Journal, a...
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MBA Students Meet the Oracle of Omaha - Warren Buffett
Twenty MBA students knew they’d learn something about investing when they touched down in Omaha last month. How could they not? They were slated to spend the next morning with the Warren Buffett. Read...
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BC Chief Executives Club welcomes Edward D. Breen
DuPont Chairman and CEO Edward D. Breen spoke at the Boston College Chief Executives Club meeting in December. Read more here.
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